Today, we speak a lot about the rise of the conscious consumer, but there’s also much to be said about the increasingly mindful social networker. Similar to how consumers have grown more attentive to the social, ethical and health-related implications of their shopping habits, today’s social networker is more conscious of their digital wellbeing, online […]
3 facets of today’s switched-on social networker Read More »
I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I started in the advertising industry,
The five facets of media Read More »
Natural search performance on ecommerce sites often suffers from an invisible problem: a missing torso. For search engine optimization, a “torso” describes keywords that drive too many searches to be called long tail but not enough to be called head terms. A meaty torso contains keywords that each drive thousands of searches per month. In some
SEO: Harnessing Facets to Drive the Meaty Torso Read More »
