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The Trust Factor in Influencer Marketing with Adam Williams (CEO, Takumi)

November 12th, 2019 podcast SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi. Before joining Takumi, Adam was the Managing Director of Spotify UK and has a long and illustrious career in the media world. During the conversation, Adam discussed: His time at Spotify and the early …

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How fashion retailers can factor returns into their paid search campaigns  – Econsultancy

It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store. Last week I came home to find my girlfriend had bought six dresses, only to try them on and return …

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