As Facebook continues to expand its video push, and with other platforms like Snapchat and Instagram also seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform, and by a significant margin. Indeed, YouTube recently underlined this by reporting that it now has more than 1.5 […]
Mind-Blowing YouTube Stats, Facts and Figures for 2017 [Infographic] Read More »
Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score. In an ideal world, this quality metric would be hyper-transparent,
Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a
Ultimate Email Marketing Cheat Sheet: Facts, Stats & To-Do’s Read More »
For the first time in nearly a century, the United States will have front row seats to a total solar eclipse today as the moon passes between the sun and the earth. To mark the occasion, Google has traded out the logo on its home page with an animated doodle that leads to a search
Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event Read More »
It’s an unfortunate truism: Many small business owners (I dare say MOST) get very little sleep. Especially at first. Not only because there’s so much work to do — but because owning a business is stressful! When we finally do get to bed, we tend to lie awake thinking about everything we’re doing, right or
6 Scary Marketing Facts That Will Keep You Up at Night Read More »
Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are 3 fascinating insights about your customers and suggestions on how to apply them to your
3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist Read More »
How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web
How to Back Up Your Marketing Facts in a World of Fake News Read More »
You may know these mobile marketing stats, but you don’t know these email facts… Or do you? An infographic by WebsiteBuilder.org is full of facts about email marketing. We’ve pulled out a few to test your email marketing knowledge: 1. How many billion emails are sent on average each day? A) 126 B) 156 C)
119 Stats, Facts, and Figures About Email Marketing Read More »
Yesterday we quizzed you on email marketing stats. Today, we’ll take a look at mobile. The following infographic by WebsiteBuilder.org is full of facts about mobile marketing. So let’s see how much you know. According to the infographic… 1. The average conversion rate on mobile is higher/lower than on desktop? 2. The average clickthrough rate for
Update on April 21, 2017: Fake news is in the spotlight again. Google is getting more aggressive about calling out fake news in Google search results. Last October, Google announced that publishers could use schema markup to “show a ‘Fact Check’ tag in Google News for news stories. This label identifies articles that include information
How Fake News Changed SEO & How to Add More Facts to a Site Read More »
