Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree with that assessment, according to recent research from Marketo. The report was based on data from a survey of 1,192 marketers who are manager-level and above, 511 B2C consumers, and 489 B2B customers—in France, Germany, the […]
Customer Engagement: B2B and B2C Companies Fail to Engage Read More »
Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed.
4 Ways Other Guest Bloggers Fail (So You Don’t Have To) Read More »
waldryano / Pixabay It would appear that half of all large IT projects massively blow their budgets. According to a study of more than 5,400 UK and US IT projects, carried out by McKinsey and the University of Oxford, the average budget overrun is 45%, with the total overspend coming in at an eye-watering $66
5 Ways Your HR Strategy Can Allow Technology Deployments to Fail Read More »
According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less
You’re expected to feed your social followers buzz-worthy content on a consistent basis but don’t want to parrot your own stuff over and over. The struggle is real. Content curation is easy to screw up if you’re stuck in the habit of haphazardly posting social media content without some sort of time-sensitive strategy. On the
How Most Modern Brands Fail With Content Curation Read More »
