Failing

Your Customer Self-Service is Failing – Here’s Why

customer experience /

Image by Ozant Liuky from Pixabay Offering customer self-service has gone beyond simply being a priority for businesses–now it’s table stakes. Why? Both Forrester and Gartner agree: customers are accustomed to it, use it, and even prefer online solutions available anytime, anywhere with no waiting. Notwithstanding this importance with customers, offering self-service solutions to common […]

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12 Reasons Your SEO Strategy Is Failing

backlink, customers, Google Analytics, Keywords, Link Building, long-tail keyword, Search Engine Optimization, SEO, SEO Strategy, Social Media, target audience, user experience, UX /

NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused

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B2B ecommerce is big but companies are failing to meet buyers’ expectations – Econsultancy

b2b, ecommerce /

More and more B2B businesses are selling their wares online, but B2B ecommerce continues to lag B2C ecommerce. According to Sana Commerce’s B2B Buying Process 2019 report, which polled 560 buyers who purchase from manufacturers, wholesalers and distributors, buyers now purchase on average 75% of their products online. But less than a fifth of B2B

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SMBs Failing to Urge Customers to Leave Positive Reviews, Research Finds

SEO BLOG /

Not enough small businesses advocate for their brands in ways that allow them to build their online reputations, new findings from Clutch Research’s The Manifest suggest. Small businesses that want to exercise greater control over their online reputations must first claim control over their online narratives by encouraging customers to leave positive reviews and sharing

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Study: Brands are failing voice search optimization in 3 key areas

SEO BLOG /

Optimizing for voice search is synonymous with optimizing for local SEO since both are “about ranking as high as possible” in search results, says a new report by Chatmeter, which scored 12 major retail and restaurant brands to assess their voice-search readiness, including Target, Walmart, Apple and Wendy’s among others. A ‘complete’ local SEO strategy. Chatmeter

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Why Your Influencer Campaigns Are Failing And What To Do

Influencer marketing /

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we fast approach 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust

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