Blogging is a tough business, and many others have set a standard of what quality truly is so have excelled in the business. Blogging is tough because unlike several years ago, you have to put an emphasis on specific things which didn’t matter before. For example, there is huge importance put on value, layout, marketing, […]
JESHOOTScom / Pixabay You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically appear and did something about it. And in this case, that means
12 Reasons Your Online Shop Is Failing (And What You Can Do About It) Read More »
Every brand needs a stellar logo to enhance its image. Developing the right logo requires a lot of foresight and a thorough understanding of human psychology. It can be difficult to get right the first time, which is why some companies need to test different variations. IBM had to change its design six times over
What Separates Successful Bloggers from Failing Bloggers? Read More »
What do interns mean to your business? Each company views their interns differently and each intern is never the same as the last. It’s important to remember when offering internships, and throughout the whole program, those interns are real students and are likely wondering, ”Am I going to get that real-world experience and exposure, or
By Piers Ede There’s often a very thin line between a company that is failing and one that is simply experiencing a temporary cash-flow shortage or a seasonal decline in sales. Businesses do not fail overnight. Instead, in many cases, there is a gradual and almost imperceptible decline that business owners might miss, particularly when
By Stoney deGeyter Let’s start with the givens. You have a legit business, you’ve done your product research, you understand your customers, and you have a compelling reason for customers to buy from you over your competitors. By all counts, your business should be thriving online. But it’s not, and you want to know why.
It’s an exciting time to be part of a startup. It seems like every time you turn your head, new, lean companies with big dreams are sprouting up between the cracks of traditional business. And even though the startup boom may be coming to a close, there are still innumerable old business models that stand
4 Signs Your Startup is Failing and You Need to Call it a Day Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Michael, can you tell us more about yourself and the Chasm Institute? Michael Eckhardt: I’ve been the managing director at Chasm Institute now for the last 12 years. My co-managing director, Mark Cavender and I have worked
Successfully Crossing the Chasm; or Why Your B2B Business is Failing Read More »
The relationship between a business and its SEO consulting firm is a delicate balance of give and take. In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations. This is a team effort where
5 Reasons Your SEO Consulting Project Is Failing + How to Turn It Around Read More »
Earlier this year, we were given a failing campaign and tasked with the ultimate marketing challenge of turning it around. Not only did we succeed, but we transformed the campaign into a highly profitable one for a very happy e-commerce client. We were able to achieve this through some simple tactics that many top
Key Notes on How We Turned Around a Failing Facebook Ad Campaign Read More »
