The truth is…. MOST CONTENT FAILS It doesn’t get viewed, shared, or downloaded. It doesn’t generate leads, or sales. It just….IS. But at the same time, content isn’t free. So when it doesn’t succeed, it’s a problem. Content that fails wastes time Content that fails wastes money Content that fails takes your attention away from […]
To say that we’re in a state of content shock would be an understatement. The term, coined by keynote speaker and social media expert Mark Schaefer, refers to the exponential publication of content compared against our stagnant and limited ability to consume it. Put another way, today there’s more content than ever, but we still
10 Common Blogging Fails to Acknowledge and Avoid Read More »
Google CEO Sundar Pichai provided an unconvincing explanation of how the near-monopolist in internet search supports a free market and democratic principles of press freedom. Both are critical for a healthy publishing market, and Google’s outsized power to control what people see threatens the industry. Yesterday, Pichai appeared before the House Judiciary Committee to answer
Google CEO Fails To Ease Worries About Bias, Censorship 12/12/2018 Read More »
We often get questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines. Recently, I’ve come across several sites with major errors that could be easily fixed, if only the owners knew to look. While some SEO mistakes are quite complex, here are a few of the
7 SEO Fails Seen in the Wild (And How You Can Avoid Them) Read More »
The journey of an entrepreneur is often filled with depressing lows, debt and doubt, but according to Bloomberg, entrepreneurs who fail find more success the second time around. In fact, a recently published infographic by POUND COFFEE clearly shows that some of the world’s most accomplished entrepreneurs failed at least once, if not multiple times,
The Epic Business Fails of the World’s Top Entrepreneurs (INFOGRAPHIC) Read More »
What's been the biggest social media fail by a brand in 2018? Here are some of the top contenders. Source link
No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted
5 Content Distribution #Fails That Will Make You A Loser Read More »
Photo Credit: FOX DJ Khaled said that he did not think he came with it. DJ said that the bar is high. Meghan Trainor said that it is undeniable that he has swag and that he is cool. Sean “Diddy” Combs said that this is season 2 and not season 1. Diddy like the tone
Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote was “If you build a better mousetrap, the world will
Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses Read More »
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns. But glaring errors still happen – and frequently. While these mistakes can seem small
From being too broad to being too lazy: three common PPC fails Read More »
