Failure

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What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure

In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes. What you might not expect is what happens: They bomb. Totally. […]

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