How to Failure-Proof Your Account-Based Marketing Approach

Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent. Nearly a fifth see revenue growth of 30 percent or …

How to Failure-Proof Your Account-Based Marketing Approach Read More »