Fair

Why hyper-personalization demands a fair value exchange

Retailers today face an interesting challenge, and competitive opportunity brought on by the growing customer demand for personalized products, recommendations and experiences. To successfully achieve this personalization, the delivery process for brands involves a necessary exchange, one that can be notably problematic if not handled properly. Many consumers are prepared to take part in this

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DigiSkills work together with SZABIST at the Annual Job Fair

DigiSkills work together with SZABIST at the Annual Job Fair

DigiSkills collaborates with Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) at the Annual Job Fair, held to develop a platform for young graduates to find jobs. Dr. Zafar Alvi, Project Director DigiSkills graced the occasion along with other representatives of the corporate sector. The purpose of this Job Fair was to provide

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September Fair Delivers Better-Than-Expected Results

(PRESS RELEASE) HONG KONG – More serious buying activity, better-quality visitor traffic and exclusive industry events were among the highlights of the September Hong Kong Jewelry & Gem Fair. The seven-day jewelry and gemstone marketplace opened its doors on September 16 at the AsiaWorld-Expo (AWE), where a wide selection of diamonds, colored gemstones and pearls

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Fair continues bringing auto industry veterans to company

SANTA MONICA, Calif. –  Continuing with new leadership team hires after announcing on Thursday that it hired auto industry veterans from AutoNation and CDK Global, vehicle subscription provider Fair announced on Monday that it has added to its leadership team with former executives from such companies as Google and TrueCar. The new leaders are former Google

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Facebook Ads And Fair Housing – Are You Compliant?

Facebook Unrolls New Targeting Limitations For Special Categories As digital advertisers, we have become acutely aware of the advertising platforms’ policies. Whether we’ve done our due diligence and learned these policies on our own or we were forced to learn them when we received that “disapproval” message from the platform. Either way, we ultimately abide

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From the Newsroom: A fair wind blows for dry news season

Craig Brown is The Columbian’s editor. His column will appear in this space periodically. Contact him at 360-735-4514 or [email protected] Although you wouldn’t know it by the weather, we are in the middle of the summer news season. I feel like a meteorologist this time of year, because you can forecast summer news by the

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Simple Tips to Determine a Fair Salary for Your Next Marketing Executive

mohamed1982eg / Pixabay The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s marketing team. Calculating the “right” compensation for any given role or professional is no simple task, especially

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