Fallacy

Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center for many SaaS solution companies serving the local and small business industries. Many business leaders subscribe to the old adage that it costs more to win …

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The martech stack fallacy: It’s not about technology

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions on everything from tracking marketing attribution to highlighting the new omnichannel marketing stack to learning how to buy the right marketing automation technology. I read about a …

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Episode 9: The Fallacy of Big Meaning Success

Often in life, we’re told big equals successful. Bigger houses, bigger bank accounts, bigger pay checks. Yet is this true? Does big really mean success? Or is success defined by how you’re truly seen, versus how you feel you should be seen? This week’s episode. Slaintevar. Subscribe: iTunes | Stitcher | Spotify | Pocket Casts | Google Podcasts . . . Source link

Social Media – The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ryan Holmes is the CEO of Hootsuite, a social media management system with more than 10 million users. A college dropout, Ryan started a paintball company and pizza restaurant before founding Invoke Media, the company that developed Hootsuite in 2009. …

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