FastFood

Study of 5 million fast-food visits reveals customer segments, channel effectiveness

[ad_1] Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of …

Study of 5 million fast-food visits reveals customer segments, channel effectiveness Read More »

In an Eye-Opening Result, Teens Declared They Have a New Favorite Fast-Food Chain (No, Not McDonald’s)

[ad_1] Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Here’s your test question for today. How much of their money do teens spend on food? 10 percent? 15?  Actually, according to the bi-annual Taking Stock With Teens survey performed by investment bank Piper Jaffray, the …

In an Eye-Opening Result, Teens Declared They Have a New Favorite Fast-Food Chain (No, Not McDonald’s) Read More »