favor

They Wanted You to Bet on Sharks. The Odds Were Not in Their Favor.

Some bookies warn that you’ll sleep with the fishes. But one oddsmaker wanted you to bet on them instead. Last Wednesday, MyBookie, an online sportsbook, invited gamblers to place wagers on the summer migration patterns of nine great white sharks. The company’s website displayed odds on various aspects of each shark’s travel itinerary, using data […]

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New SERP feature truncates title tag in favor of location

SEO BLOG / Good To SEO

It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, using the search term “travel agent”

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Google's Removing Support for Third-Party Tracking Pixels on YouTube in Favor of Ads Data Hub

SEO BLOG / Good To SEO

Google has announced that it will soon stop allowing third-party pixels on YouTube in favor of its Ads Data Hub. Source link

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Automation and Customer Experience: Don’t Do One in Favor of the Other

Interviews / Good To SEO

Now that Labor Day is in the rear view mirror, the Fall conference season has already swung into full speed. For example, this week was Freshwork’s Refresh Conference… in Las Vegas. While checking out the conference, I had the opportunity to spend some time with Freshworks’ CEO and founder Girish Mathrubootham. He discusses why he

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Internal Research Shows that Facebook Usage is in Decline, in Favor of Instagram and WhatsApp

SEO BLOG / Good To SEO

A new report has shown that Facebook is aware that Facebook could reach a 'tipping point' where it loses out to other apps. Source link

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New app rating formula headed to Google Play will favor newer reviews

SEO BLOG / Good To SEO

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. Freshness will matter more. The idea of weighting more recent ratings is based on

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Why Marketers Favor Press Release to Amplify their Content Marketing Reach

SEO BLOG / Good To SEO

GoodFirms Survey Spotlights on the Advanced Link Building Tactics Leveraged by Digital Marketing Experts to Earn Backlinks and to Maintain Overall Growth of Websites GoodFirms has revealed research on most effectual link building strategies that can be a great help for the busy marketers and for the entrepreneurs to increase their productivity, referral traffic, brand

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Tilting the Numbers in Your Favor, the Tyranny of “More”

Sales Management / Good To SEO

FirmBee / Pixabay I have tremendous empathy for sales people and what they face as they struggle to make their numbers. It seems the mantra is always “do more.” The solution to anemic pipelines is “do more prospecting” (that seems to be the magic solution to every sales problem). Alternatively, it’s “do more emails,” do

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How to Make a Slow Internet Connection Work in Your Favor

Blogging / Good To SEO

I submitted my latest post to Positively Positive 2 minutes ago. Related blog posts and resources: Positively Positive boasts world famous icons as contributors, like billionaire Dallas Mavericks owner Mark Cuban, marketing genius Seth Godin, and blogging island hopper Ryan Biddulph. Joking, of course. I have a ways to go to be as well known

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Company News / Good To SEO

The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey, and not when they might make a purchase. Modern

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