Feeds

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically and apps generally for several …

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Why set it and forget it doesn’t work with feeds or campaigns

“Why are my products not showing up on Google?” is one of the most continually recurring questions asked by online retailers. While most successful advertisers intuitively know that a set it and forget approach doesn’t work for Google campaigns, we find that many take exactly that kind of approach for feeds. There are a few …

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“Black hat tactics can get you kicked off the Amazon platform; You don’t want to bite the hand that feeds you” With Michael “Medium Rare” O’Donnell

The Amazon marketplace is very competitive these days, so many newcomers resort to guerilla marketing and black hat tactics to get an edge over the competition. However, once you are an established company, those types of tactics are no longer worth it because you put yourself at risk of being kicked off the Amazon platform. …

“Black hat tactics can get you kicked off the Amazon platform; You don’t want to bite the hand that feeds you” With Michael “Medium Rare” O’Donnell Read More »

SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link

Bing Ads launches page feeds for easier Dynamic Search Ads management

  Page feeds in Bing Ads will be rolling out to all accounts over the next few weeks to help advertisers manage targets for Dynamic Search Ads. Why should you care? Page feeds eliminate the need to create targets for specific URLs or groups of URLs in your DSA campaigns, making it easier to set up …

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Google is Adding Personalized Audio News Feeds to Assistant

Google Assistant will soon be capable of delivering a personalized audio news feed after users say “OK Google, play the news.” This new feature is a collaborative effort with publishers around the world, which brings the artificial intelligence of Google News to the voice context of Assistant. Google Assistant will be able to assemble an …

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