“On other media you’re hiding your flaws,” Mr. Callahan said. “Here you’re showing them off.” Aaron Eddy, 17, a senior at Whitesboro High School in Marcy, N.Y., said that it’s the authenticity part that he thinks makes the app so compelling. He said he likes how he can be “crazy” on it without judgment. Morgan […]
In the digital era, finding data about consumer behavior is as easy as picking up a stone from the ground. Our first instinct is to build a mountain of the stuff: We want a better view of our customer’s preferences, behaviors, and experiences, so we dedicate ourselves to piling our data troves ever higher. We
Consumer Feelings Are the Next Frontier in Market Research Read More »
Soccer player Son Heung Min and Park Seo Joon appeared in tvN’s variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who currently plays for the Tottenham Hotspur Football Club in the English Premier League as well as the South Korean national team. In the first episode of the show that
Public relations professionals have mixed views regarding how technology is affecting the communications landscape and the world at large. According to the latest annual Global Communications Report conducted by the USC Annenberg Center for Public Relations, while tech is undoubtedly helping consumers become more engaged, most PR pros think it might also be contributing to
PR Pros Express Mixed Feelings About Techs Future Read More »
