fell

Graduate marketing salaries in the UK fell 7.5% in 2018 – Econsultancy

The census – the most in-depth of its kind in the UK – surveyed 4,084 people across the marketing, digital, design and advertising industries. Despite C-suite and board-level roles enjoying substantial growth over the past year, the survey also revealed that graduate and executive roles have suffered a decline. There has been a 21.7% fall …

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Data on why retail icon Sears fell in new ecommerce economy

Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became the …

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A Mom Speaks Out After She Says an American Airlines Plane’s Ceiling Panel ‘Fell on My Son’s Head’

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. American Airlines is modernizing its planes.  Well, some of them. Yet it only takes one serious incident to make you wonder how well any airline’s planes are being maintained, when the pressure is, these days, placed forcefully on …

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Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are …

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