From Google to Facebook and even Instagram and Bing, you are competing against other advertisers. This is normal and expected. What is usually not talked about is the competition that you face against yourself – namely brand fatigue. Brand fatigue happens when your advertising begins to degrade in performance because your ads are being shown […]
Montville — With a judge granting another month-long continuance in the case against school administrators accused of failing to report classroom slapboxing last fall, their attorneys pledged to take the fight before a jury if necessary and school officials buckled down for what could be months without a resolution. State police in April arrested Superintendent Brian Levesque,
The issue of plastic waste came to a head in 2018, with David Attenborough’s Blue Planet II raising widespread awareness of the issue. For brands in industries where plastic is an integral (and seemingly unavoidable) part of product packaging – such as FMCG, food and drink, fashion, and cosmetics – an absolute solution seems hard
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Marketing Podcast with Dolly ChughPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How
Fighting Unconscious Bias in Your Organization [Podcast] Read More »
Back to Podcast John Jantsch: It seems to me that, in our current political climate, culture climate, blatant bias, unfortunately, seems to be everywhere. However, there’s a whole lot of really good people that participate in unconscious bias, not meaning to. It just is unconscious. In this episode of the Duct Tape Marketing podcast, I
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! No question about it: starting a new job is tough, but it’s especially tough when it involves handling a major rebrand for your organization. That daunting task awaited Alicia Tillman when she became chief marketing officer at SAP Ariba. Ariba,
The days of net neutrality are numbered. The Federal Communications Commission (FCC) has finally set April 23 as the date when the Obama-era regulations will cease to take effect according to a copy of the order published on Thursday with the Federal Register. But of course, various net neutrality supporters are not going to take
The Lister Thunder made its official debut on Wednesday, January 31. Less than 24 hours later, almost a quarter of all units Lister plans to produce were sold. The mad rush to score a unit of the Lister Thunder resulted in 22 sales of the sports car. Considering that each car costs £139,950 ($198,000) and
A Lot of People Are Fighting Over The Lister Thunder Read More »
Social Media Rehab: 3 Tips on Fighting Social Media Addiction With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media becomes the obsessive focal point of someone’s life, then it
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The internet, which is a global medium, presents all kinds of problems for different cultures and legal systems around the world. Google’s recent legal battles in Canada and France against “local” orders to remove content from its global index are immediate examples of this challenge. Whose rules should apply and where? Because of the fundamentally
Google fighting local battles over global control of its index in Canada, France Read More »
