Business begins and ends on the back of a company’s sales force. When sales does its job well, the organization will prosper for years to come. In any size security organization all employees have a function, from the admins who do the day-to-day office work to one or more service technicians that keep things working […]
How to Fill Your Sales Funnel With Fresh, Quality Leads Read More »
Subscribe to The Financial Brand via email for FREE! What constitutes ‘bank marketing’ keeps getting broader and deeper as channels expand, expectations grow, and digital capabilities create never-ending challenges. Bank and credit union marketing officers find themselves hiring for skills that didn’t exist five years ago, at a time when full employment can make it
Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles Read More »
In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive. In the digital world, it’s no different. If you manage the organic search presence of a website, at one point or another, your client or boss
5 Ways to Fill the Gaps in Your Organic Strategy & Get More Traffic Read More »
In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience. From finding the topics where you can craft in-demand content to optimizing your finished article, you need a detailed process. Here’s how our agency does it. Use data to find your topic angles Why rely solely
How to Find and Fill a Content Gap for SEO and UX Read More »
“We have a critical shortage of skilled cyber employees because everything we do is now connected to the internet,” says Leigh Armistead, president of Hampton, Virginia-based cybersecurity company Peregrine Technical Solutions. As a result, some cybersecurity companies are trying to groom the next crop of employees by borrowing a training tactic more common to blue-collar
In the span of two years, we’ve taken Markitors from operating in my living room to a seven-figure business operating in a penthouse . Our growth could not have taken place without a solid inbound sales pipeline. In a nutshell, there are five ways to fill your inbound sales pipeline: 1. CRM Tool 2. SEO
Content gap analysis is strategically understanding the needs of a targeted audience by looking at untapped content opportunities on competitors’ website, in industry’s content as a whole, and in several micro-niche communities. There are many benefits in initiating a content gap analysis to your content marketing campaign. Let me give a few. Examine overlaps in
Content Gap Analysis: Three Uncommon Ways to Fill The Gap Read More »
The CEO of Accenture North America, Julie Sweet, says that they are still seeing a very continued big focus by companies on digital transformation. The problem is that there are not enough workers with the right skills. Sweet believes that the US should not only upskill current workers through training but should also pivot our
Accenture NA CEO on Creative Ways to Fill Jobs for the Digital Transformation Read More »
To grow your customer base, try this subtle but monumental shift in the way you think about your audience. It will change everything about the way you monetize marketing efforts. It’s important to understand that you have three audiences in place at all times. Close your eyes and visualize a 360-degree stadium with a stage
According to the latest statistics from the Bureau of Labor, a large number of US workers have been quitting their jobs recently. In May, US workers said goodbye to their jobs in record numbers. The statistics showed that 2.4 percent of employees left their companies that month, a higher number than the previous high reached in April
