Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]
Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns that could potentially keep ads
So you’re sick and tired of hearing about your beautiful emails landing in spam? We’re glad you checked in. If you’re responsible for your organization’s email campaigns, you’re probably constantly thinking about how to avoid spam filters, spam words, and always landing in the inbox. It can be a stressful and tedious job, but once
Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search Query Report Important? The important
SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions – Search Engine Land Thanks to Our Sponsor Source link
New Google Search Console adds Search Appearance filters and more – Search Engine Land Thanks to Our Sponsor Source link
New Google Search Console adds Search Appearance filters and more Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants Read More »
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location categories Of the two new location-based ad features, the first is a location category filter.
Snapchat bulks up location-based ad filters & launches in-store analytics tool Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger Read More »
Snapchat’s rolling out a new update which utilizes image recognition to provide contextual recommendations on filters for your Snaps. First spotted by Mashable, the new process will display relevant filters based on the image content. Previously, when you took a Snap, the filters displayed would be generic, like a temperature guage or speed listing. Now,
Snapchat’s Rolling Out New Filters Based on Automated Object Identification in Images Read More »
