Finance

Maven Road Partners With Zignal Labs to Enhance Usage of Social Media Analytics | Business & Finance

NEW YORK–(BUSINESS WIRE)–Oct 25, 2019– Maven Road ( http://mavenroad.com ), a global business intelligence firm, announced this week a new partnership with the leading media analytics and brand measurement technology company Zignal Labs. Maven Road will be part of Zignal Labs’ recently established Partner Program, the main goal of which is to complement and enhance […]

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Target Data Acquires Social Media Agency Social Fulcrum | Business & Finance

CHICAGO–(BUSINESS WIRE)–Oct 23, 2019– Target Data, a full-service performance marketing agency, today announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising. The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid

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IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business & Finance

NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies

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SEMrush to Host World’s First Ever Online 24-Hour Marketing Conference | Business & Finance

​​SEMrush, an online visibility management and content marketing SaaS platform, will host its first 24-hour online marketing conference, Global Marketing Day on October 30, 2019. The first-of-its-kind conference will bring together the brightest minds from top brands like Google, Walt Disney, Condé Nast, BBC, Canon, UNICEF and Vodafone to share the latest marketing insights across a

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Bluecore Now Personalizes Every Step of the Shopping Experience, From Email to Checkout, With Launch of Bluecore Site™ | Business & Finance

NEW YORK–(BUSINESS WIRE)–Oct 16, 2019– Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced the launch of Bluecore Site™. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership

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W2O Acquires Arcus Medica to Accelerate and Deepen Scientific and Medical Communications Offering | Business & Finance

SAN FRANCISCO & PHILADELPHIA–(BUSINESS WIRE)–Oct 9, 2019– W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of Arcus Medica. A recognized leader in medical and scientific communications, Arcus brings a deep bench of doctoral-level experts to W2O who specialize in translating complex clinical and scientific data

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Finance 2.0 – How Data Analytics and Warehousing is Innovating Finance and the Accounting Practice, Wednesday 23rd October

When and where is it on? This event will take place on Wednesday 23rd October in Baggot Plaza from 5.30pm. How many years has it been going? This is the first Joint Event between DAMA (Data Management Association of Ireland) and the CAI (Chartered Accounting Institute.  We are attempting to bring together two uniquely different

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Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics | Business & Finance

STERLING, Va.–(BUSINESS WIRE)–Oct 4, 2019– Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), today announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference

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Deluxe Corporation Announces New Agreement with Ingram Micro to Bring Products and Marketing Solutions to its Customers | Business & Finance

SHOREVIEW, Minn.–(BUSINESS WIRE)–Oct 3, 2019– Deluxe Corporation, a Trusted, Tech-Enabled Solutions Company™, today announced an agreement with Ingram Micro, the world’s largest distributor of information technology products, to make Hostopia® Ingram Micro’s preferred provider for select services, including legacy email and hosting solutions. The deal gives Hostopia, a Deluxe company, the opportunity to launch its

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