Casper went to war with a popular mattress reviews site — then financed its takeover

In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites. The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did …

Casper went to war with a popular mattress reviews site — then financed its takeover Read More »