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How to find the balance between creativity and automation in PPC

How to find the balance between creativity and automation in PPC

Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever written about Google’s advertising program. Geddes has worked with

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Google Trends

5 Data-Driven Ways to Find Blog Topic Ideas for Local Marketers – BrightLocal

In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is no longer enough—more local businesses want to appear in the organic search results. This is because local search is emerging as a powerful marketing channel

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Litmus email templates

What is an email template? Find out and learn the benefits – Litmus

If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code snippets to build new campaigns? In this post (and

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How to Find a Static Google My Business (GMB) for a Property You Manage - MobileMoxie Blog

How to Find a Static Google My Business (GMB) for a Property You Manage – MobileMoxie Blog

July 14, 2020 If you manage the business that you want to track in the Page-oscope, then the best way to track it is with a g.page URL, which you can easily get from the Google My Business management utility.  Here are instructions for finding the https://g.page/ URLs for your business: The easiest way to

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How to Find a Static Business or Topic Knowledge Graph URL - MobileMoxie Blog

How to Find a Static Business or Topic Knowledge Graph URL – MobileMoxie Blog

July 14, 2020 More and more SEO’s are learning that there are things in the Knowledge Graph, that they can influence, and thus, should be tracking. The MobileMoxie Page-oscope will let you capture exactly what you Knowledge Graph looks like, and see changes over time. All you need is to get the URL from the

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Rising out of the crisis: Where to find new markets and customers

Rising out of the crisis: Where to find new markets and customers

The pandemic has upended the business models of most startups and existing companies. As the economy reopens, companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Accounts receivables are stretching way out. Revenue models and forecasts are no longer

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Ride-hailing bias

Researchers find racial discrimination in ‘dynamic pricing’ algorithms used by Uber, Lyft, and others

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a large-scale fairness analysis of Chicago-area ride-hailing samples — made in conjunction with the U.S. Census Bureau’s American Community Survey (ACS) data — metrics from tens

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