findability

Grow Boating announces webinar series to help improve findability, SEO

Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.  Can your customers find your business online? Does your competition show up in search before …

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Stop the silo madness! Effective site architecture for SEO and findability

The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site map. Sometimes the single word …

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