Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points – specifically, […]
Pain Points: A Guide to Finding & Solving Your Customers’ Problems Read More »
Starting a business is tough because you have various different things you have to worry about when setting up. If it’s an online business, then choosing the right hosting, domain, CMS, marketing strategies, and tools can be tricky. It doesn’t help that you have so many options available because I believe the more options, the
Finding the Right Mentor When Starting Your Business Read More »
Alibaba.com (NYSE: BABA), the largest B2B trading platform in the world, has just introduced Source Now, an innovative sourcing tool that can help level the playing field for small retailers — and ecommerce businesses. Your larger competitors have long had a buying advantage on you, with their bigger budgets (for travel and attending trade shows), experienced
Alibaba’s New Source Now Tool Gives Small Retailers a New Edge When Finding Merchandise Read More »
Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic
Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page,
Which is the best search engine for finding images? Read More »
What does success mean to you? What does it look like? If we turn our attention to Hollywood and movies like Wall Street, Boiler Room and the Wolf of Wall Street, even films like The Big Short, we are presented with a certain vision of what it means to be successful. These are all coming
Let’s be honest for a second: Keeping a business afloat is becoming more and more challenging with each passing day. The market is crowded with startups, and business owners have to constantly come up with innovative solutions to outsmart and outlast their competitors. The prospects of succeeding aren’t that great either. According to one study,
5 Quick Tactics For Finding Hundreds of New Customers Read More »
illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of one of many companies that write resumes I do this by working
Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content and lots of it
21 Places for Finding Social Media Content to Fill Your Schedule Read More »
December 1, 2017 We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards
