You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to your paid social campaigns. If you create a great social ad without curating the right audience, will anyone actually see […]
You can now acquire talent from virtually anywhere around the globe. So the launch of the first search engine dedicated to finding professional people called Findera was only a matter of time. As of this writing, Findera had 133,025,761 professionals to be searched and connected with. The no-frills website is all business with no ads,
Findera is a New Free Search Engine for Finding Professionals Read More »
Using latent semantic indexing (LSI) keywords – terms and phrases that are similar or related to the target keyword of a webpage – in that page’s content can be highly, highly advantageous to your SEO results. That is, if you know how to find them. The rise of semantic search, employed by search engines in their efforts to achieve a more accurate and contextual understanding of an information searcher’s true intent, has altered SEO such
4 specific strategies for finding LSI keywords that’ll boost your SEO Read More »
Back in 2016, I wrote a blog post about using Laravel Homestead as my local environment. At the time, my only real options were Vagrant or MAMP as an Apple user. Since then, the number of options has increased slightly to include Local by Flywheel, a more significant push to using your computer, and a
Leaving Homestead: Finding the Best All-Around Local Development Environment Read More »
Infographics have become ubiquitous on the Internet. Whether you’re on Facebook, Pinterest, or Linkedin, you’re bound to come across an infographic online. Infographics are popular due to their ability to convert complex data and information into something much simpler, making them interesting to look at and easy to understand. According to Hubspot’s study, infographics are
11 Tips on Finding the Right Infographic Ideas for Your Brand Read More »
When it comes to data, data visualization can tell stories from piles of numbers and statistics and bring life to facts and figures. There are numerous benefits to turning data into clever graphics and interactive dashboards, not the least of which is making better, more informed business decisions. Whether it’s data you’ve collected or publicly
Tips for Finding the Best Data Visualization Expert For You Read More »
Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV. As such, interacting with customers, particularly with “brand evangelists,” on social networks like Facebook, Instagram, and Twitter has become a necessary marketing tactic for many
Finding and Cultivating Brand Evangelists Through Social Media Read More »
Influencer marketing is not new. Brands have been using celebrities to influence buyers for decades—even B2B brands, such as Accenture, which partnered with golf superstar Tiger Woods, for example. So why talk about influencer marketing now? It has become a hot topic because of the increased significance of social media in the business world. It
B2B Influencer Marketing: Finding Offline Influencers Read More »
Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for a small business. Finding an ideal spot to set up shop can
Community and Competition Are Key Factors in Finding the Right Location For a Startup Read More »
How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font can be tough.
