Wednesday 19 February 2020, 10:28 am Can’t find the time to read the latest GRIT Report? No worries. Join us for an exploratory session that will highlight the biggest trends and most crucial takeaways from the latest edition. GreenBook’s Leonard Murphy will bring you up to speed on the current trends in insights, what’s driving […]
Findings & Trends from the GRIT Insights Practice Report Read More »
Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5 billion emails were sent out. Yes, email marketing is an established tool in your toolbox. But should not assume
The modern buyer journey is changing and becoming increasingly more social. At the same time, a buyer’s trust in brand messaging is at an all-time low. More than ever, consumers (both B2C and B2B) are seeking out authentic feedback in social media as part of their decision journey. Simultaneously, brands are encouraging employees to become
How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research Read More »
The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. Here’s what we’ve spotted in recent months, and
Recent Search Results Findings: Your SERP Features Roundup Read More »
Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever feel that as a marketer, you’re more valued for your analytical ability and technical chops than your creative skills? It turns out you’re right—well, half-right. Yes, marketers are under more pressure
Modern Marketing Benchmark Survey: 6 Surprising Findings Read More »
A few months ago Google changed the length of the meta description from 160 to 320 characters. This caused quite a buzz in the SEO community and a lot of people wanted to know whether they should change their own crafted meta descriptions. In the meantime, we already changed the length of the meta description
Posted by meghanpahinui Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business. Today, Meghan is here to share all the juicy details to include in a truly persuasive SEO report for your clients
Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level Read More »
Winning the competition for customers in ecommerce is getting more and more complicated. So, having a strategy based on data and current trends becomes very helpful. With this is mind, we studied 93 online stores with a total of 530 million Google Analytics sessions across 15 Central and Eastern European countries. Some findings look like
Findings To Help A Digital Marketer In 2018 #study Read More »
Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has
New Findings Show Google Organic Clicks Shifting to Paid Read More »
