Finds

Nearly 60% prefer PC to smartphones for local search survey finds, but there's a catch

Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian …

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Chatbots saved businesses $300,000 on average last year, study finds

While chatbots continue to increase user efficiencies, drive conversions and engage consumers, businesses are also reporting significant savings thanks to the technology according to findings from a recent Intercom study. Business leaders saved an average of $300,000 in 2019 from their chatbots, according to the report. Rising consumer expectations of chatbots show there is plenty …

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Rich answers in Google mobile search more than doubled since 2018, study finds

Rich answers in Google mobile search more than doubled since 2018, study finds

The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by Perficient Digital. Dramatic growth in carousels, especially image carousels, was the primary driver behind the increase in rich answers. More rich answers than ever. Overall, rich answers in Google mobile search …

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Local business study finds 0% of site traffic coming from email, paid media

Local business study finds 0% of site traffic coming from email, paid media

BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data …

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Twilio study finds consumers prefer email and text when communicating with brands

Cloud communications platform Twilio has released a new study that found consumers prefer email and text when talking to brands, despite a wide selection of channels. The survey, which includes responses from 2,500 global consumers, also concluded that despite negative consumer sentiment toward how businesses approach communications, they are more likely to reward businesses that …

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