Finds

SMB marketing survey finds only 3% use outside agency or vendor

A-Post to Search Engine Land, Channel: Local, Search Marketing, SEO, SEO BLOG, Social media marketing, Statistics: General, Statistics: Popularity & Usage, Statistics: Social Media /

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes […]

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Microsoft to Ban Language It Finds Offensive on Private Accounts

ITProNews, Microsoft, NetworkNews, offensive language ban, SecurityProNews, SEO BLOG, user privacy /

Microsoft users might want to take a closer look at the company’s update to its service agreement. Set to take effect this May, privacy experts are alarmed about the changes seem to suggest that Microsoft will now have the right to review user content even without prior consent. Microsoft says it can ban your Skype or

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New Study Finds that 90% of Affiliate Marketing Arrangements on YouTube are Not Disclosed

SEO BLOG /

With the misuse of data dominating the digital marketing landscape, it’s fairly safe to assume that transparency is going to be a key focus for all platforms in 2018 – which will mean more insight into how your personal data is being used, but also a broader view into influencer marketing partnerships, and why certain

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New eBay AR Feature Finds Seller the Right Size Box for a Shipment – Small Business Trends

SEO BLOG, Small Business Operations /

  The new augmented reality (AR) powered feature from eBay (NASDAQ: EBAY) is going to allow sellers to select the best USPS flat rate box for shipping items to their customers. eBay Augmented Reality Box Feature With this new tool, eBay sellers can virtually see if the item fits inside any USPS Flat Rate shipping

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Nucleus Research Finds That Retailers Prosper With Oracle Marketing Cloud

Product News, SEO BLOG /

Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have concluded that retailers are increasing customer engagement, reducing costs, improving productivity, and increasing revenue with Oracle Marketing Cloud solutions. Data silos make it difficult for retailers to know their customers. Timing and targeting

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Study finds inventory on TAG Certified channels had 83% lower fraud rates

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG, video /

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than

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Businesses with Fewer Than 50 Employees Worry Most About Healthcare, Study Finds

Employment, SEO BLOG /

Businesses with between 10 and 49 employees are the most likely to be concerned by rising healthcare costs, according to a recent study from Principal Financial Group (NYSE:PFG). 2017 Principal Financial Well-Being Index The Principal Financial Well-Being Index is an online survey of more than 600 business owners with between 10 and 500 employees. The

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Survey Finds Consumers Crave Authenticity – and User-Generated Content Delivers

SEO BLOG /

Consumers now have more ways than ever to discover, research and purchase products and services. They’re constantly confronted with a myriad of content competing for their attention – but what content and sources do people seek out, trust and find most influential?                     Stackla recently conducted their 2017 Consumer Content Report, surveying

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More People Open Marketing Emails on Thanksgiving than Black Friday, Study Finds

Marketing Tips, SEO BLOG /

With Thanksgiving, Black Friday, Cyber Monday and Small Business Saturday among the biggest sales days for businesses, research from small business email marketing solution Constant Contact shows consumers are opening less and less email marketing messages on Black Friday. However, these same consumers aren’t shy about checking those emails on Thanksgiving (Nov. 23, 2017 in

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