LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with […]
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps delivering the goods. To find out how this venerable channel generates a ROI as high as 3,800 percent (per the Direct Marketing Association), market intelligence firm RSR (Retail Systems Research) authored a free report
A new report finds that retailers have room for improvement in email effectiveness Read More »
More than a quarter of U.S. consumers say that they’re likely to shop at small businesses more often in 2018 than they did in 2017, according to a recent survey from Vistaprint (NASDAQ:CMPR). Consumer Shopping Trends for 2018 The survey results, which the company released today, offer several takeaways that should have small business owners feeling
Shoppers Plan to Spend 25 Percent More at Small Businesses Next Year, New Study Finds Read More »
Some 60% of consumers become less loyal to brands after poor website and app performance, a survey reveals, with more than 80% saying they would consider telling friends about their poor experience. Consumers have become very demanding, and expect much more from brands. The customer survey from Apica, which monitors website performance, reveals that one
Consumers Demand More, Forgive Less, Study Finds 08/28/2017 Read More »
It’s not just you and your Page – according to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear
New Study Finds Facebook Page Reach has Declined 20% in 2017 Read More »
Millennials, famed for their job-hopping and love of avocado toast, are the happiest generation of workers, according to a new survey from recruitment firm Robert Half out this week. The research, carried out by Happiness Works for Robert Half, found that just 8% of 18-to-34 year olds consider themselves to be unhappy at work, less than
Study Finds Millennials Are Happier at Work Than Gen X-ers Read More »
Zoe’s Chocolate Co. This week, Marcus Lemonis travels to Waynesboro, Pennsylvania to help Zoe’s Chocolate Co., an artisan chocolate company. According to CNBC, the “family-owned chocolate shop is resistant to change. If Lemonis is unable to help the three siblings and chocolatiers better market their sweet treats, the business is doomed to crumble. Visiting their
Zoe’s Chocolate Co. Tells Their Family Story And Finds Sweet Success Read More »
A recent report focused exclusively on small business has found wages from jobs at small businesses are going up nationally, but the amount of jobs is going down. The report by Paychex, a payroll, human resource, insurance and benefits outsourcing solutions provider for small-to medium-sized businesses, and IHS Markit, a provider of critical information, analytics
Small Business Wages Are Going Up, But Jobs Going Down, Study Finds Read More »
