FineTune

How we used machine learning to measure emotions and fine-tune brand communications

How we used machine learning to measure emotions and fine-tune brand communications

Reading time: 4 mins Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered by emotions. Therefore emotions should be integrated to the marketing mix as a predictor of sales …

How we used machine learning to measure emotions and fine-tune brand communications Read More »

Pinterest's new Home Feed tool lets users fine-tune the Pins they'll see

Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see

Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the …

Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see Read More »

Use Google Analytics to Fine-tune Your Value Proposition

Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once …

Use Google Analytics to Fine-tune Your Value Proposition Read More »

5 Simple Steps to Fine-Tune Your Digital Marketing Plan

Creating an effective digital marketing plan can be difficult. Fortunately, this five-step guide includes working templates, checklists, and real-life examples to make your planning a little easier. It identifies brainstorming best practices, where to find customer insights that have real value, how to write your vision and mission statements, SWOT analysis, and how to find …

5 Simple Steps to Fine-Tune Your Digital Marketing Plan Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com