FineTune

How we used machine learning to measure emotions and fine-tune brand communications

Reading time: 4 mins Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered by emotions. Therefore emotions should be integrated to the marketing mix as a predictor of sales […]

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Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see

SEO BLOG / Good To SEO

Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the

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Fine-tune Google Analytics for a More Profitable 2019

Analytics & Data / Good To SEO

If there is one new year’s resolution for boosting ecommerce conversions in 2019, it’s to get your store’s analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers. To start, run some reports to help set goals. While

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Use Google Analytics to Fine-tune Your Value Proposition

Analytics & Data / Good To SEO

Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once

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5 Simple Steps to Fine-Tune Your Digital Marketing Plan

Digital Marketing, SEO BLOG / Good To SEO

Creating an effective digital marketing plan can be difficult. Fortunately, this five-step guide includes working templates, checklists, and real-life examples to make your planning a little easier. It identifies brainstorming best practices, where to find customer insights that have real value, how to write your vision and mission statements, SWOT analysis, and how to find

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