Firefly

Firefly ups the ante for digital out-of-home

Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and wondered, “how can they measure a moving target?” That was my question until I spoke with Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Yildiz says that not only are Firefly’s screens are measurable …

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Virgin Iconic Inc., an Easterling Group Company, Completes LightPointe and Firefly LiFi Marketing Agency Assignment, Following Acquisition of Firefly LiFi by Signify

Virgin Iconic made the announcement at the MWC Barcelona wireless industry tradeshow. LiFi (Light Fidelity) uses light spectrum to transmit data wirelessly, as opposed to WiFi, which uses radio waves. LiFi spectrum is highly secure, avoids RF interference and congestion, and is far more plentiful than radio frequency spectrum. Virgin Iconic previously positioned LightPointe’s products …

Virgin Iconic Inc., an Easterling Group Company, Completes LightPointe and Firefly LiFi Marketing Agency Assignment, Following Acquisition of Firefly LiFi by Signify Read More »

Firefly adds mobile device-like targeting to ads on car rooftops

A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile signs. Firefly has installed digital signs atop hundreds of taxis and other rent-on-demand vehicles like Lyft or Uber during its months-long beta phase in Los Angeles and San Francisco. The …

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