Firms

Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google

Google says that there are “tens of thousands” of Right to Be Forgotten (RTBF) requests filed each month in Europe. In a new blog post, the company explains that it’s updating its “Transparency Report,” which details RTBF requests, to include new categories of information. In addition to reporting aggregate data on requests, their countries of […]

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Law firms spamming Google My Business: Don’t trust them!

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them. Lately, I’ve been seeing this same level of spam

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Email Skills Are Among The Least Needed By Digital Firms: Survey 11/01/2017

Are you an email specialist? Perhaps you should have chosen another profession. Email marketing/marketing automation skills are ranked eighth among the technical abilities most lacking for digital projects, according to a survey by Robert Half Technology. But web and user experience designers are in high demand — by 55% — as are data science and

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Firms find gold helping vendors sell on Amazon | 2017-09-23 | Indianapolis Business Journal

Amazon has become such a colossal retail force that scores of companies have formed specifically to support Amazon vendors. And some of those firms are based in Indiana. The state is home to at least five companies that specialize in helping Amazon sellers run and grow their businesses. One serves as an Amazon retailer for

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What you Should Know About Digital Marketing for Law Firms

Digital marketing is an effective way to market your business, and it’s particularly effective for law firms. But there are a few trends that you should know about. They’re changing firms advertise, and they’re providing great results. Here’s a look at some of the things you should know about digital marketing for law firms. SEO

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Marketing Automation Still a Work-in-Progress for Most B2B Firms

Modern B2B marketers seem to understand what marketing is about these days: it has become a process of collecting and using data from a series of touchpoints that customers and prospects have with brands. These touchpoints are individual tiles in a larger mosaic, that when viewed collectively, reveal precise and timely insights about customer sentiment

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