As a lawyer, it’s important to go out and get clients if you want to make money. Years ago, lawyers relied on networking as well as word of mouth marketing. Then, we started seeing ads for lawyers on benches and billboards. Day time television also started airing ads for lawyers. Of course, television ads and […]
The how-To guide to SEO for law firms and lawyers Read More »
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other apps. Voice search began with questions about the weather and directions. Now people ask Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortona and Google Assistant about anything,
How Law Firms Can React to a Shift Toward Voice Searches Read More »
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants
How B2B Firms Can Acquire Leads with Programmatic Ads Read More »
(MENAFN – GetNews) Why can’t accountants use traditional marketing to grow their firms like everyone else?With the growth of society continually being online, marketing for new clients is also moving online. Diversity in marketing strategies and campaigns will significantly improve an accounting firm’s reach and growth in a community and state. Digital marketing delivers to
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
The Marketing Mentor Podcast: One creative firm’s best year yet Read More »
Accountants need a digital marketing agency that performs local and organic search engine optimization (SEO), social media management and marketing, content marketing, and web design and development. Why can’t accountants use traditional marketing to grow their firms like everyone else? With the growth of society continually being online, marketing for new clients is also moving
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
One creative firm’s success with retainers & more Read More »
Mar 26, 2012 The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is this Friday, March 30!), is rapidly approaching and for today’s podcast interview, we have Cameron Foote, Editor of Creative Business, who will be taking part in the Perspectives on Pricing Panel at this year’s conference. In this 14-minute
Should freelancers price differently than large firms? Read More »
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
Positioning and Content Marketing for Design Firms Read More »
High-growth accounting firms grew nearly 10x faster than their low-growth counterparts and generated nearly $1 million more revenue per equity partner, according to a research study examining marketing spending for accounting firms. The study, conducted jointly by The Association for Accounting Marketing (AAM) and the Hinge Research Institute, analyzed data from 100 accounting firms across
