firstparty

How to Leverage First-Party Data to Boost PPC Performance

How to Leverage First-Party Data to Boost PPC Performance

Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines …

How to Leverage First-Party Data to Boost PPC Performance Read More »

Jivox debuts first-party identity solution to power ad personalization

With browsers cracking down on third-party cookies, how do advertisers deliver personalized digital ad creatives in a privacy- and browser-compliant fashion? Jivox, a company that specializes in dynamic digital advertising solutions, released a new identity technology Monday that it says can do just that. How it works. The new technology called Jivox IQiD takes a …

Jivox debuts first-party identity solution to power ad personalization Read More »

the importance of first-party data and lookalike audiences – Econsultancy

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to …

the importance of first-party data and lookalike audiences – Econsultancy Read More »

How CPG brands are getting closer to consumers to collect first-party data – Econsultancy

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they …

How CPG brands are getting closer to consumers to collect first-party data – Econsultancy Read More »

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile Creative Studio employs, what the company defines …

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com