First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your.
Most experts believe that the future of PPC will revolve around:An expanded use of automation.More advanced audience targeting.PPC practitioners.
With browsers cracking down on third-party cookies, how do advertisers deliver personalized digital ad creatives in a privacy- and.
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning.
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party.
VidMob has raised $25 million in its latest round of funding. The company said it will use the money.
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in.
An opted-in first-party relationship must be established before any tracking or measurement occurs. Source link
Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill.