Frozen fish fingers: not the sexiest of foods. But Birds Eye, the beloved frozen food brand dating back to 1922, is on a mission to make frozen foods like peas, chicken dippers and fish fingers attractive to the public in order to bolster its core sales. Speaking at last week’s Festival of Marketing, Steve Challouma, […]
How Birds Eye brought fish fingers back into style with reactive marketing Read More »
Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed by intelligent appointment scheduling company TimeTrade, who polled B2B buyers about the purchases they make
Vendors fail to shoot fish in barrel by not replying to customer questions Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it
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Ever since I started on this journey as a freelance writer and professional blogger, I’ve felt different than almost everyone else around me. When I look at the overwhelming majority of people that I know from high school and university, almost all of them have some sort of traditional job. They might be in communications,
Being a Professional Blogger Is Like Being a Fish Out of Water Read More »
