Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy? You’re not alone – it’s one of the questions I hear most often. Many marketers believe that making the switch to ABM means they have to sacrifice all of the traditional marketing metrics they’ve become accustomed […]
How Leads Fit Into Account-Based Marketing Read More »
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Celebrity Tattoos | Search and Download Tattoos Fit for a Celebrity! Read More »
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Laura Castrillo is Head of Analytics at True Fit, an intelligent personalisation platform for apparel and footwear. Econsultancy caught up with her to find out about what her role involves, her favourite tools for getting the job done, and why learning and giving back is the best metric for success. And remember, if you’d like
A day in the life of… Head of Analytics at True Fit – Econsultancy Read More »
All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business. People see keyword research as something that comes into play only once your business has already created its products, brand positioning, and market strategy. You put a campaign or site together, then
4 Keyword Research Strategies to Find Your Product-Market Fit Read More »
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach. Essentially, account-based marketing – as the name implies – focuses marketers’ efforts on the accounts that matter most. Rather than casting as wide a net as possible with
How does content strategy fit with account-based marketing (ABM)? – Econsultancy Read More »
In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think
One Method Doesn’t Fit All Read More »
Is your project a good fit for an individual freelancer to tackle, or is it better suited for an agency? That can depend on the size of the project, how many different disciplines are required to get it done, and how much strategy and planning you’ll need, among other things. There’s no shortage of talent
Is My Project a Good Fit for An Agency or a Freelancer? Read More »
“Just link to my product pages!” If you’ve worked in SEO long enough, you’ve undoubtedly heard this request. If you’re an in-house marketer searching for an SEO vendor, please don’t make this request. This may seem counterintuitive since product pages are typically your most valuable pages in terms of conversions, but conversion value doesn’t necessarily
Where Links Fit Within the Marketing Funnel Read More »
There has been a big shift in how people interact with brands. In the old days, a product or service would show up on the scene, and we’d evaluate whether the product was something we could use. Sure, there were some products and brands where we felt like we wanted to belong (you are either
We Don’t Want to Fit In. We Want to Belong Read More »
