Fitbit

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and …

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Alphabet (Google's Parent Company) Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World

Alphabet (Google’s Parent Company) Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World

Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Alphabet has announced it will acquire Fitbit for $2.1 billion. This acquisition will improve Alphabet’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. If …

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Fitbit strikes healthcare partnership to detect irregular heart rhythm

(Reuters) – Fitbit is developing a method to detect irregular heart rhythm in time through a partnership with Bristol-Myers Squibb-Pfizer Alliance, as the wearable device maker looks to match a feature available on rival Apple’s Watch. Fitbit has been pushing deeper into the healthcare space and in August tied up with the Singapore government to …

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