Fitbit

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and […]

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Alphabet (Google's Parent Company) Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World

Alphabet (Google’s Parent Company) Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World

Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Alphabet has announced it will acquire Fitbit for $2.1 billion. This acquisition will improve Alphabet’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. If

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Fitbit strikes healthcare partnership to detect irregular heart rhythm

(Reuters) – Fitbit is developing a method to detect irregular heart rhythm in time through a partnership with Bristol-Myers Squibb-Pfizer Alliance, as the wearable device maker looks to match a feature available on rival Apple’s Watch. Fitbit has been pushing deeper into the healthcare space and in August tied up with the Singapore government to

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Apple Watch Series 3 vs Fitbit Versa 2: Even a two-year-old Apple Watch is hard to beat

The Fitbit Versa 2 was announced only a month ago and already its biggest competitor is trying to take it down. Alongside the Apple Watch Series 5, Apple cut the price of the Series 3 to $199, a near-30 percent drop over the prior year’s price. But more importantly, it means you can buy an

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Fitbit Versa 2 hands-on: Alexa, OLED, and an always-on display make a compelling upgrade

Fitbit has taken the wraps off its follow-up to the Versa smartwatch, and with on-board Amazon Alexa, an AMOLED display, and Fit Pay for the base model, the Versa 2 looks like it’s ready to go toe-to-toe with the Apple Watch. Slated to land in stores on September 15 for $200 (the same price as

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The Fitbit Versa 2 is its most refined smartwatch yet, but $10/month Fitbit Premium service is more interesting

What you need to know Fitbit has announced the Versa 2 — its latest smartwatch with Alexa, 5+ days of battery, and more. The company’s launching Fitbit Premium for $10/month to access personalized programs/coaching. Also unveiled is the $50 Aria Air smart scale. Once or twice a year, Fitbit takes to New York City to

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Fitbit Smartwatches Remind Entrepreneurs Products Should Have a Reason for Being

Fitbit’s (NYSE:FIT) new smartwatch, the Fitbit Ionic, is currently available for pre-order. But the company wants you to know that this isn’t just another generic smartwatch — this one actually has a reason for being. In keeping with the company’s history, the Fitbit Ionic has a specific focus on health and fitness. So it includes

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