fits

Where Marketing Automation Fits Into the Customer Journey

When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of …

Where Marketing Automation Fits Into the Customer Journey Read More »

How UX fits into SEO

There is a common misconception that SEO simply involves link building and including relevant keywords in content. While these are two important strategies, search engines consider a lot more than this when ranking websites. Elements of user experience (UX) have been rolled into SEO practices. Is your site fast, secure and mobile-friendly? Do you have …

How UX fits into SEO Read More »

How Local SEO Fits In With What You’re Already Doing

Posted by MiriamEllis You own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling …

How Local SEO Fits In With What You’re Already Doing Read More »

What Font Fits Your Small Business Logo and Branding? (INFOGRAPHIC)

As a small business owner, you want your company to be easily recognizable. One way to achieve this goal is to select the right font for your company’s logo. Unfortunately, most business owners do not fully understand why choosing the right font for their brand should be a priority. To help businesses select the right …

What Font Fits Your Small Business Logo and Branding? (INFOGRAPHIC) Read More »

Which Affiliate Marketing Model Fits Your Business?

Affiliate marketing is a huge industry, with many programs and models.  One model is to rely on promoters with a specialized expertise and an audience that trusts their recommendations and advice.  Learn Camtasia, a training platform, is an example of a specialized, niche promoter. If you attend the Affiliate Summit West conference in Las Vegas …

Which Affiliate Marketing Model Fits Your Business? Read More »

How the martech landscape fits together

When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands connected by an …

How the martech landscape fits together Read More »