Editor’s note: Given that engagement often sits near the top of the list of content marketing goals, we are publishing an updated version of this article originally published in 2016. The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage […]
3 Fixes for Your Engagement Measurement Mistakes Read More »
As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is
Common technical SEO issues and fixes for aggregators and finance brands Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. It’s an interesting time for WordPress users and plugin developers. Last week, WordPress 5.0 was released, one of the biggest releases of the CMS ever. Because it was
A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine crawlers and indexing systems. In the real world, things get messy. Websites aren’t pristine content delivery systems, search engines aren’t infallible artificial intelligence overlords and people who code websites make plenty
Technical SEO in the wild: Real-world issues and fixes Read More »
For several months, some Google cache links on search results pages have been serving 404 page not found errors when people clicked. While Google confirmed that this mobile-first indexing cache bug didn’t affect the site’s ranking, that didn’t stop webmasters from being concerned. Cached page: Unfortunately, it looks like we’re currently still not showing a cached page for
Google fixes the cache 404 issue with mobile-first indexing Read More »
Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, and Arsen Rabinovich, founder and managing partner at TopHatRank.com, deal with
Solving complex SEO problems when standard fixes don’t apply Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook video Ad Breaks, a holiday sales report & Twitter fixes a bug Read More »
Mobile to overtake fixed Internet access by 2014! That was the headline – and prediction – that Mary Meeker, venture capitalist and former Wall Street securities analyst, made in 2008. A few years later, Eric Schmidt of Google announced the search engine giant’s new “mobile first” approach, and shared Mary’s prediction that smartphones would quickly overtake
12 Quick Fixes to Make Your Mobile Traffic Convert Read More »
mohamed_hassan / Pixabay I don’t know about you but when I try something for the first time and get it wrong, I need someone to point out what’s wrong AND tell me how to fix it! Hopefully, like minds will appreciate this 4-point quick-fix list that includes resume DON’Ts I often come across during a
Let me be clear, SEO is absolutely a marathon, not a sprint. To do it well, it takes a lot of time and effort and needs to be a continuous practice. With that being said, there are a few low-hanging fruit items that you can address first that can help turn your SEO efforts around
