By Mark Zeni One of the most important things to understand about search engine optimization, SEO, is the fact that it is never a one-time thing. To really benefit from SEO, you need to optimize the site, evaluate its performance, and then do more optimization. Continuous optimization […]
There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent Google study shows that 53 percent of mobile site visitors will abandon a website
Common mistakes and quick fixes to improve poky page speed Read More »
These past few weeks were all about the 7.0 release of Yoast SEO. That release brought many changes and made a lot of SEO work easier to understand and do. In 7.1 we fixed some bugs, improved the importers and added a new language to our roster: Portuguese. Yoast SEO 7.2 — out now —
Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Do we need to bleed when we write? When you reframe writing as
Depending on who you talk to, website popups are either a godsend for list building and subsequent revenue creation, or they’re a nuclear bomb for the user experience. Some can’t stand popups and completely disregard sites that use them (or that’s what they say, at least). And there are even entire websites dedicated to hating
Have you ever turned up to a corporate event, read a PR release or a blog post and the cliched communication made you wince? Creating clear conversational writing and content sometimes means that old habits need to be unlearned! So here’s another batch of business jargon, along with suggestions for how to replace these overused,
50 More Business Jargon Fixes for Bloggers and Content Writers Read More »
November 15th, 2017 The myth of content marketing runs deep. We still think that if we build it, they will come. But we’ve proven time and time again that this strategy doesn’t work. It’s time to fix that. My team at Convince & Convert and I today are releasing a new ebook: A Guide for Thoughtful
Arcaion / Pixabay When you pick up your resume, one of the first things you should notice is how it looks. Your eyes catches the document as a whole, not necessarily the actual text (though words in larger font do stand out). If your resume doesn’t look as polished and professional as you’d like, or
The battle for top talent in the US is becoming increasingly competitive, costly, and time-consuming. Today, the average job opening takes 52 days to fill and costs the company $4K. Clearly, companies are willing to invest both time and money into Recruiting the best-of-the-best for their organization. But, what happens when you don’t have the
10 Game-Changing Quick Fixes to Improve your Interview Process Read More »
About a week ago, Scott Hendison reported that the Google My Business insights tools were not reporting accurately with the photos section of your listings. Google Insights within Google My Business shows analytics around your Google My Business local listings in Google Search and Google Maps. A week ago, the data for reports around the photos
Google My Business fixes week-long reporting bug with photo insights Read More »
