Fad or fixture? The future of agile marketing in 2018

Agile marketing may have initially seemed like a fad, but its persistence is proving otherwise. Begun as a ‘call to arms’ at a SprintZero event in 2012, agile marketing was later formalized in the Agile Marketing Manifesto shortly after. The agile marketing values are reasonably straightforward: Validated learning over opinions and conventions Customer focused collaboration …

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