flopped

What to Do if Your Black Friday Ads Flopped

While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a …

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Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared

Two campaigns rang the Trending Bell in the last few weeks: the Pepsi ‘Kendall Saves the World’ video, starring Kendall Jenner, and the Heineken ‘Worlds Apart’ film, featuring real people overcoming their differences over (wait for it) a beer. One was a spectacular, global flop, instantly ridiculed by every human with a smartphone and torn …

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