Fluctuations

How to Efficiently Identify The Causes Behind Paid Search Performance Fluctuations and Make Impactful Optimizations

Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s …

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Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

Posted by randfish Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in …

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