Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their use across Europe, and what innovations are shaking up the existing schemes? In our whitepaper Keeping Shoppers Loyal – An inventory of FMCG loyalty card programs in Europe, we address key questions about loyalty schemes and their effectiveness in […]
How to keep shoppers in FMCG loyalty card programs in Europe Read More »
Rushikesh is Mintel’s Food & Drink Analyst based in Mumbai. He is responsible for providing insights and fresh analysis on India’s food and beverage market. April 23rd, 2020April 23rd, 2020 COVID-19 is changing consumer habits globally as well as in India – everything from how we shop for groceries and cook to how we consume
Last-mile delivery: What Indian FMCG brands should know Read More »
The issue of plastic waste came to a head in 2018, with David Attenborough’s Blue Planet II raising widespread awareness of the issue. For brands in industries where plastic is an integral (and seemingly unavoidable) part of product packaging – such as FMCG, food and drink, fashion, and cosmetics – an absolute solution seems hard
How FMCG brands are fighting back against plastic waste Read More »
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million. While it’s true that
Four Halloween-themed activations from FMCG brands Read More »
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here). I caught up with Kat to ask a few questions and get our readers excited ahead of her Festival talk. Econsultancy: Many incumbent brands across FMCG are
Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals” Read More »
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren’t the most obvious types of products to buy online. In the early days of Ecommerce categories such as books, videos, fashion and electronic retail dominated. Yet this has changed. This new research
