“Hey $FNAME” is Dead. Here’s How to Personalize Marketing

Nearly all marketers cite personalization as a critical factor in engaging customers. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because the majority of marketers aren’t satisfied with their personalization efforts and results. That’s because slapping on “Hey $FNAME” to an email before it heads out the door ain’t …

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing Read More »