The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time and cost savings. But with all the hype around new technology, we may have overlooked the most exciting part of the […]
Soapbox: AI will help marketers focus on being human again Read More »
SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of the cool
SEOs must focus on intent research practices in 2020 Read More »
Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted entity. Below is the video transcript: Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing agency here in New
Focus on E-A-T to avoid performance problems in 2020 Read More »
In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core updates. Below is the video transcript: Hi. My name is Mordy Oberstein. I’m the CMO of Rank Ranger and I’m here to talk to you
In 2020, focus on the impact of the user, not Google Read More »
Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is the video transcript: All right, marketers. So in 2020 here’s what you’re going to want to make sure that you are doing with your LinkedIn ads.
Want better leads on LinkedIn? Focus on your content Read More »
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world.
The Top 5 Channels to Focus on for Digital Success Read More »
It may be hard to believe, but 2019 is coming to a close. For many businesses, that means reviewing what worked and didn’t work throughout the year, what you’d like to do differently moving forward, and developing marketing budgets for 2020. When planning out your marketing budget, your team will have to determine how
Why You Should Focus on Search Engine Marketing in the New Year Read More »
I never thought I’d be a case study in my own article, but here we are. I had recently moved to a new state and was looking for a day spa. After asking for local recommendations on social media didn’t pan out, I took to Google. I found four of them just blocks from my
5 Local SEO Tips: It’s Time To Focus On Your Neighborhood5 Read More »
Hello, I have a Kickstarter campaign running at the moment. It’s a 60 day campaign with about 20 days left. I am selling sunglasses that are made from upcycled denim. I had a major breakthrough after only a few days when a post on Reddit hit the front page and ended up in quite a
Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed. What is page speed optimization and how important is this factor to your overall website ranking? Your page speed is
Six areas to focus on for better SEO results Search Engine Watch Read More »
