Over the past month, criminals have successfully stolen significant amounts of cryptocurrency, making international news headlines on multiple occasions. Why have we seen a surge in the number of criminals focusing their attention on cryptos? I believe that there are at least 11 reasons: 1. Many technical novices are now buying cryptocurrency A short time […]
A product is perhaps the most important element of the marketing mix. The marketing mix is a tool that helps marketers and business owners understand the best means of offering their product, service, or information to consumers. Without a product, place, promotion, and price can never exist. The marketing mix creates the framework for marketing
Focusing on the 4 Ps Marketing Mix Read More »
Pexels / Pixabay Launching is tough. It’s stressful and full of anxiety. There are not just psychological barriers to bust through but real ones as well: Will anyone show up to my thing? Will the webinar work? Will anyone buy this new offer? How do I capture the right leads? How do I do retargeting
You Are Focusing On the Wrong Things for Your Next Launch Read More »
In a recent ProBlogger Mastermind, I shared a slide that seemed to hit a nerve with the group. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. I included this in my Mastermind session after having
Why You Need to Stop Focusing on ‘Vanity’ Stats Read More »
The allure of the “new” is unmistakable. In fact, a study shows that it’s part of our psychological makeup to believe that new must always equal improved. It is only natural to be continually on the lookout for ways to lure the next potential customer, but focusing too hard on acquisition may be to your
Why You Should Be Focusing on Customer Retention, Not Acquisition Read More »
You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for fast food, the Uber’s of convenient travel and the Apple’s of the mobile revolution. Startups that
This is What The Smart Entrepreneurs are Focusing On Read More »
