Foe

AI: Friend or foe? Five tips on how to add automation to market research

AI: Friend or foe? Five tips on how to add automation to market research

Reading time: 4 mins From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly everywhere. You might be wondering like us: how are brands actually taking advantage of next-gen automation innovation in market research today? Can AI identify better insights more cheaply? Will computers and robots render …

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Facebook, Google face off against a formidable new foe: State attorneys general

The Supreme Court, where more than 40 attorneys general are expected to announce on Monday their plan to investigate Google. (Jon Elswick/AP) The nation’s state attorneys general have tangled with mortgage lenders, tobacco giants and the makers of addictive drugs. Now, they’re setting their sights on another target: Big Tech. Following years of federal inaction, …

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Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of …

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Amazon: Short-Term Ally, Long-Term Foe?

Trilok Hebbur, CEO of Polymathic Guru, offers a guide to how companies should use Amazon to best effect. The world of advertising has changed drastically in the last decade. For the first time ever, according to a recent eMarketer report, digital ad spending will exceed traditional spending. More importantly, the combined revenue share of Google …

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