When it comes to personalized, targeted email marketing, product recommendation emails are generally at the top of the priority list — and for good reason. For consumers, product recommendation emails are a way to get a curated list of items they may find useful based on their individual needs and preferences. And for eCommerce marketers, […]
Reading time: 4 mins From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly everywhere. You might be wondering like us: how are brands actually taking advantage of next-gen automation innovation in market research today? Can AI identify better insights more cheaply? Will computers and robots render
AI: Friend or foe? Five tips on how to add automation to market research Read More »
FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the internet. Wherever we go these days, whether at work, at home, in restaurants, outside, or practically anywhere else, people reflexively go to their smartphones constantly. Why? Because those little handheld devices can accomplish so much. We can send communications
The Supreme Court, where more than 40 attorneys general are expected to announce on Monday their plan to investigate Google. (Jon Elswick/AP) The nation’s state attorneys general have tangled with mortgage lenders, tobacco giants and the makers of addictive drugs. Now, they’re setting their sights on another target: Big Tech. Following years of federal inaction,
Facebook, Google face off against a formidable new foe: State attorneys general Read More »
Is the Internet Your Friend or Foe? Editor’s Note: This is the last of a three-part series focusing on ways to enhance your digital presence and be seen by more plan sponsor prospects. Part 1, providing tips on using LinkedIn, can be found here; Part 2, on the importance of a mobile-friendly website, is here. In the
One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of
Trilok Hebbur, CEO of Polymathic Guru, offers a guide to how companies should use Amazon to best effect. The world of advertising has changed drastically in the last decade. For the first time ever, according to a recent eMarketer report, digital ad spending will exceed traditional spending. More importantly, the combined revenue share of Google
Do pop ups work? Technically; no. A pop up is an inanimate object. Can’t do anything on its own. But skilled, capable bloggers feeling clear on using pop ups can see success and benefit readers. The key? Your intent. Fear Versus Abundance Most bloggers use pop ups because: they fear losing readers they fear losing
I often see bloggers ask a litany of questions. For some reason, most if not all questions seem to focus on the blogger’s blog. Maybe they want to know how to do onsite SEO properly. Or perhaps they want to know how to lay out their blog, for increased traffic and a better user experience.
1 Sinister Blogging Error and How to Avoid this Sneaky Foe Read More »
The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and
The Artificial Intelligence Impact: Friend or Foe to Marketing? Read More »
