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Want to Write a Business Book? Follow These Expert Tips

Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they …

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Janet Peischel's The Internet Marketer: Want to show up in search? Follow this SEO checklist | Janet Peischel

Janet Peischel’s The Internet Marketer: Want to show up in search? Follow this SEO checklist | Janet Peischel

Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist …

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Marketers should be able to get more than 60% location opt-ins if they follow best practices

As CCPA, ITP and the forthcoming cookiepocalypse threaten the availability of third-party data for targeting and attribution, mobile-location tracking has emerged as a potential cookie alternative. But mobile operating system privacy controls and iPhone location alerts are starting to impact the availability of high-quality location data. Location is also key tool for personalization. But in …

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Online strategies that every online marketer should follow

Online strategies that every online marketer should follow

Gone are the days were without a strong marketing presence, your business or your firm could succeed and flourish. This world has radically transformed, and self-promotion has become the key to success. There are several sources through which you can boost your product or services. If you are not actively marketing your business properly, it …

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Six Easy Steps to Follow for Successful Sweepstakes Marketing

6 Easy Steps to Follow for Successful Sweepstakes Marketing

Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if you want it to help you reach specific social media marketing goals. Not that you can’t, or shouldn’t, pivot quickly to react to trending topics and capture the online wave if …

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