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Greg Gifford

Local Ranking Factors: How and When to Follow the Data for Best Results | Webinar + Q&A

Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, and blogs that regularly discuss their importance. You might find yourself following blindly, but we know this doesn’t need to be the case. That’s why […]

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Want to Write a Business Book? Follow These Expert Tips

Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they

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Janet Peischel's The Internet Marketer: Want to show up in search? Follow this SEO checklist | Janet Peischel

Janet Peischel’s The Internet Marketer: Want to show up in search? Follow this SEO checklist | Janet Peischel

Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist

Janet Peischel’s The Internet Marketer: Want to show up in search? Follow this SEO checklist | Janet Peischel Read More »

Marketers should be able to get more than 60% location opt-ins if they follow best practices

As CCPA, ITP and the forthcoming cookiepocalypse threaten the availability of third-party data for targeting and attribution, mobile-location tracking has emerged as a potential cookie alternative. But mobile operating system privacy controls and iPhone location alerts are starting to impact the availability of high-quality location data. Location is also key tool for personalization. But in

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