Over the last few weeks it has been widely reported that Procter & Gamble, who control one of the largest marketing budgets in the world, have shaved $2bn from their digital advertising, a reduction of around 20%. When you have pockets as deep as P&G and you make a bold move, people rightly listen. Does […]
Why You Shouldn’t Follow P&G’s Lead Read More »
Most B2B marketers take at least four days to follow-up with leads after in-person events, according to recent research from Certain. The report was based on data from a survey conducted in July 2017 among 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each
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For many ecommerce merchants, it is essential to list stock on the likes of eBay and Amazon. The potential sales volume from these sites is too large to ignore. However, we should not do it blindly. We should carefully consider what to offer and how to offer it. On eBay, design a unique page On
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More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses
The best SEO influencers and resources to follow Read More »
Wowsers! Every day at about 8:30 AM a stream of ice cold water hits my face. Then my back. Then my legs. This is after I meditate for 10 to 20 minutes. I do some light stretching. A wee bit of shadow boxing. 30 to 40 minutes later I dive into my blogging day. I
Why You Should Follow a Diligent Morning Routine for Your Blogging Success Read More »
There are hundreds upon hundreds of things that people do to make their brands memorable. And, no, I’m not talking about the Kardashians here. Businesses and marketers are constantly clamoring for new ways to make their brands stand out—from PR to advertising to blogging to new social media such as Snapchat and Facebook Live. As
In the eyes of some people, some social media platforms are simply more valuable or more useful than others. This is both from the perspective of the creator and from the perspective of the consumer. You might think that, as an Internet marketer, you might have more to learn by following the right people on
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Nobody likes to think about the economy until there’s a problem. Unfortunately, if you own a business or if you have any investments (retirement counts!), you have to pay attention to economic trends. Paying attention to economic trends can help you make better-informed decisions about your business and about your investments, and if you aren’t
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The Verizon Data Breach Investigations Report for 2016 tells us 63 percent of small business hackers take advantage of weak passwords. What’s more, almost all (93 percent) took mere minutes to compromise systems. It all spells big trouble for America’s small business unless you focus on beefing up your passwords and adopting a policy. Follow
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One way to hone your craft and keep your finger on the pulse of the blogging community is to follow relevant, professional bloggers with large audiences and lots of insights to offer. If you are not yet reading these extremely instructive blogs, subscribe today. As you read their content, you’ll come away with tips and
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